Colors: Green Color

The travel industry is well aware of the deep impact COVID-19 has had on the future of travel. As the industry faces arguably the biggest threat to its survival that it’s ever faced, we are seeing all players impacted, from hotels and airlines, to tour guides and restaurants. In addition, there is the underlying anxiety of unstable employment for millions of workers, and the fears around how this will have impacted local economies in the long-term, particularly those in destinations that rely heavily on tourism for their livelihoods.

The Tourism Authority of Thailand (TAT), in collaboration with the public and private sector partners, is introducing an ‘Amazing Thailand Safety and Health Administration: SHA’ certification aimed at elevating the country’s tourism industry standards and developing confidence among tourists, including visitors from the Middle East.

During the recent lockdown the German National Tourist Board (GNTB) brings together their ongoing marketing activities on all social media channels worldwide in a joined communication campaign: #DiscoverGermanyFromHome. The main goal is to create inspiring, empathic and at the same time informative content in an engaging and interactive way and to communicate with tomorrow’s consumers.

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