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Zoho Corporation, a global company that offers the most comprehensive suite of business software applications in the industry, today unveiled Bigin, a new pipeline-centric CRM software designed and priced specifically for small and micro businesses. Businesses can onboard within 30 minutes on Bigin and start keeping track of their customers and improving customer relationships without worrying about high costs or complicated features.

Leading Public Relations (PR) and digital marketing firm Shadani Consulting has announced the launch of The Comms Room (, aimed at supporting SMEs and entrepreneurs with free PR and social media resources. With over 90% of businesses in the GCC being cash strapped SMEs, The Comms Room is a platform where SMEs can access a library of Do It Yourself (DIY) resources, professional templates, webinars and best practice guidelines to learn the fundamentals of communications, develop their PR strategy, engage in effective crisis communications and much more.

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