HMD Global, the home of Nokia phones, announces a new member of the G-series family. The Nokia G50 is the most affordable 5G Nokia smartphone yet, packing the signature Finnish quality for a phone that can go the distance.

Florian Seiche, CEO at HMD Global: “Our mission from day one has been to make quality mobile technology accessible to everyone around the world. With Nokia G50, we are proud to put 5G in the pockets of even more people, supported by trusted partnerships for best-in-class experiences.[i]  And not only today, but for years to come too thanks to our regular software updates and quality materials. We want to empower people to feel good about keeping their smartphone for longer and combat the upgrade culture so we can all reduce our carbon footprint.[ii]”

Sanmeet Kochhar, Vice President of India and MENA at HMD Global: “Nokia phones have stood the test of time, and our commitment to delivering reliable and trustworthy products remains unswerving. At HMD, we are empowering people to avoid early device replacement and encouraging a more sustainable consumption through our longevity promises. Nokia G50 smartphones builds on this promise, with reliable software and hardware that Nokia phone fans have come to know, love, and experience with our premium design that they can be proud of. We are thrilled to offer this future-proof 5G experience of Nokia G50 reaching the hands of the consumers from today.”

Benefit from superfast 5G for less

With 5G networks expected to cover 40% of the world by 2024, handling 25% of all mobile data[iii], Nokia G50 is a phone that’s equipped for what’s to come. Featuring the Qualcomm Snapdragon 480 MP that’s designed to optimise future technology, it’s future-proofed with 5G for tomorrow at a price that won’t break the bank today for AED 969

A smartphone that considers the future

Whether it’s today or two years from now, you can count on Nokia G50 to be up to date with the latest software. It’s already prepared to welcome Android 12 and beyond, so you always have access to the most modern features. The monthly security updates are guaranteed for at least three years, so your best ideas and favourite moments are protected for your complete peace of mind. Handled in a Finland-based data centre your data is protected by strict European regulations with GDPR as foundation.

Nordic excellence that you can see and feel

The two-day battery life means you can trust that Nokia G50 will see you through even the most demanding of days. Plus, with 18W fast charging, you won’t waste any time by the outlet. For reassurance, the Nokia G50 also comes with a one -year warranty at no extra cost.

Staying true to its roots, Nokia G50 has the build quality[iv] Nokia phones are known for, wrapped in a classic, timeless design. Whether you’re upskilling with online videos or absorbing scenes from Planet Earth, the content will be crisp and clear on the 6.82” HD+ display.

Capture the beauty of the world in stunning detail

Featuring a 48MP triple-lens camera with AI smarts, the Nokia G50 will fully equip you to capture everything from nature’s wonders to shots of loved ones enjoying the moment in any light.

In addition to creating breath-taking pictures, you can also personalise them with the watermarking feature – great for putting a stamp on your innovative ideas or simply enhancing photos for social media. Perfect selfie moments will not be missed thanks to video stabilisation technology that ensures you’re steady in the frame even if your arm isn’t.

Colour match your new Nokia G50 with our most advanced Nokia earbuds yet, the Nokia Clarity Earbuds

Sound quality remains the single most important factor for audio lovers worldwide; we are delighted to shortly introduce the most advanced Nokia earbuds yet, the Clarity range, which gives you the power to block out distractions so you can lose yourself in the acoustics.

Nokia Clarity Earbuds are colour matched to Nokia G50 and now also comes with Google fast pair for an optimal consumer experience. Dual microphones with Qualcomm® cVc™ environmental noise cancellation (ENC) technology work to reduce echo and unwanted background noise, ensuring you’re heard clearly even whilst on-the-go. And, Bluetooth® 5.2 compatibility makes for easy switching between earbuds as they are individually connected to your phone – giving you flexibility at your fingertips. 

The range is also perfect for gaming and video, thanks to low latency technology, which minimises delay to provide a truly immersive entertainment experience.

Trusted partnerships for best-in-class experiences
 Spotify will give Nokia G50 owners access to 70 million tracks and 2.9 million podcasts out of the box.
Offering added reassurance against malware, ExpressVPN will be available on the Nokia G50 with a 30-day free trial. See here for more details: Spotify and ExpressVPN partnership.

Pricing and availability

Nokia G50 is available in the UAE in Midnight Sun and Ocean Blue and comes in 6/128 GB starting at AED 969

[i] Two recent partnerships with industry-leading providers: Spotify gives Nokia G50 owners access to 70 million tracks and 2.6 million podcasts out of the box. Offering added reassurance against malware, ExpressVPN is also available with a 30-day free trial. See here for more details: Spotify & ExpressVPN 
[ii] Which? survey, June 2021, reveals nine in 10 (87%) consumers are taking at least one action to explicitly minimize their environmental impact, and four in five (80%) are doing it explicitly for sustainability reasons.
[iii] https://www.vxchnge.com/blog/5g-statistics
[iv] HMD Quality standard tests includes over 50 tests just for hardware durability, including force measurements, vigorous tumble, wear and scratch, fatigue tests and more.​

Source: BPG Group