Huawei Consumer Business Group raised the bar on innovation once again with the launch of HUAWEI Mate 20 X, which packs in all the revolutionary features from the Mate 20 series into a premium smartphone device. Originally intended for only few select markets globally, the HUAWEI Mate 20 X will now be available in the Middle East exclusively on e-commerce UAE.
With internet usage in the UAE being smartphone-centric, consumers are constantly demanding bigger, better smartphones that integrate world-class features and can satisfy their tremendous appetite for watching video content and gaming. The HUAWEI Mate 20 X is the ideal device for users that desire the ultimate viewing experience or most fulfilling gaming session. In addition to combining a larger 7.2” screen with a bigger 5,000 mAh battery to enhance the device’s performance, speed and battery life, it also boasts the extraordinary ultra-wide angle Leica triple camera of HUAWEI Mate 20 series.
"Consumers in the UAE are extremely tech savvy and discerning. With the growing trends of users in the UAE relying on their smartphones for media and entertainment such as gaming, Huawei remains committed to bringing the best technology and innovation to our customers here. We are also proud to continue expanding our Intelligent Life agenda and footprint through our retail offerings such as the Huawei Experience Store and our new e-commerce website, which brings together the best of our value propositions under one online umbrella," said David Wang, UAE country manager at Huawei Consumer Business Group.
Through its heavy investment in innovation and Artificial Intelligence, and the launch of the Kirin 980 chip, Huawei was able to deliver an efficient and power packed performance through its highly successful Mate 20 series few months ago. Adding to the legacy of the HUAWEI Mate 20 Pro, which was dubbed king of smartphones in 2018, the HUAWEI Mate 20 X packs the same pioneering technology in a maxed-up format to catch-up with the thriving speed the UAE’s mobile gaming and entertainment market. It is currently estimated that nearly 60 per cent of UAE smartphone users watch online videos on their devices daily, including nearly 50 per cent watching movies via their smartphones.  Also, more than 80 per cent of the UAE’s smartphone users identify as “mobile gamers” including 86 per cent of users between 16- and 36-years.
Built to be a performance turbine. With an expansive anti-fingerprint screen, an immensely powerful engine under the hood and a non-slip finish, this maxed-up device reveals a revolutionary mobile working and entertainment experience. Gamers playing the latest games on the HUAWEI Mate 20 X are sure to be impressed, as games have never looked better and the performance is uncompromised, even with all graphical settings tuned to max.
Space to Explore
HUAWEI Mate 20 X state-of-the-art 7.2 inch OLED screen designed for a truly immersive experience, ambitious gamers and entertainment bingers can dive into their own world. The visionary screen also comes with an easy grip, as substance meets style with the precision-crafted HUAWEI Mate 20 X. The ergonomics of the expansive screen allow for an easy grip and comfortable one-handed operation.
Power You Up
A larger battery does not require a thicker body. Although HUAWEI Mate 20 X has a slim chassis, it houses a 5,000mAh battery. Combining a large battery with highly efficient hardware and software, HUAWEI Mate 20 X can sustain a full day’s worth of work or play without needing to be recharged. The industry-leading 5000 mAh battery and AI-driven resource allocation deliver a staggering level of power that can handle intense gaming and long working hours. The TÜV safety-certified HUAWEI SuperCharge offers high-speed safe charging, with TÜV Rheinland’s safety standards being some of the world’s stringiest. The fast and safe charging technology charges the device while maintaining a low device temperature, so users can have peace of mind while their devices are plugged in to quick power-up for their next game.
Ultra-wide Angle Leica Triple Camera
HUAWEI Mate 20 X inherits all that extraordinary camera set up and capabilities of the HUAWEI Mate 20 Pro. Powered by AI, the new Leica triple camera reveals life’s drama, texture, colour and beauty in every photograph that will take your breath away. Designed for different scenarios, the 40 MP main RGB lens captures great details in everyday photos, while the 8 MP telephoto lens will focus on your distant shots and the whole new 20 MP Leica Ultra Wide Angle Lens is perfect for the landscape photos and macro shots. To make phone videos more like a film, HUAWEI Mate 20 X offers the classic 21:9 movie ratio plus real-time HDR to create immersive videos with superior clarity.
Unleash the Joy of Gaming
Powered by GPU Turbo 2.0 technology, hardware and software work hand-in-hand to accelerate speed and power for a breakthrough gaming experience. The HUAWEI Mate 20 X supports faster, smoother, more stable gaming even in complex, graphically intensive games.
GPU Turbo 2.0 is a new and improved version of the groundbreaking graphics processing acceleration solution pioneered by Huawei, which helps users get more out of the GPU embedded on the SoC. This latest version intelligently optimizes intensive workloads and gives the devices a performance boost on demand while reducing power consumption. Another advantage the smartphone adds to the gaming experience is an exceptional cooling system that ensures gamers won’t be outplayed by overheating. The HUAWEI Supercool is the world’s first liquid multi-dimensional cooling system with Vapour Chamber (VC) and Graphene Film used in smartphones. It conducts heat away fast, keeping your device cool for smooth gaming and epic entertainment.
Hearing is believing
And if that wasn’t enough, the HUAWEI Mate 20 X’s stereophonic sound system transports you inside your games and movies. With dual symmetrical speakers at both ends of the device, plus a super high dynamic range up to 40 db, every sound from bass to treble is rendered with astounding clarity, richness and depth for a fully immersive audio experience.
Smooth Android Experience
The EMUI 9.0, Huawei’s latest Android-based operating system, also comes with a wealth of improvements both in the interface as well as under the hood. The new EMUI 9.0 is great for gamers as it will include GPU Turbo 2.0, the second generation of Huawei’s graphics processing acceleration technology. These new algorithms reduce touch response delay by up to 36 percent. EMUI 9.0 also features Password Vault, which lets users store their passwords locally and securely. Another benefit that EMUI 9.0 will offer is that it will reduce the stress on a user’s eyes. Developed to “Enable a Quality Life,” EMUI 9.0 will include digital wellbeing features that help users better track and manage the time spent on their smartphone.
And for a seamless experience, you can simply get rid of the wires. HUAWEI Mate 20 X allows you to project presentations, gaming or video immediately to even larger screen, maximising the fun of sharing. In this PC mode, you are still able to send messages or make phone calls independently with privacy well-protected.
Price and availability
The HUAWEI Mate 20 X 6GB RAM + 128GB ROM is available in Midnight Blue at a price of 2499AED (inclusive VAT). Launching in the Middle East exclusively in the e-commerce UAE, consumers will be able to pre-order HUAWEI Mate 20 X starting January 11th, and purchase the HUAWEI Mate 20 X online from starting from January 15th at https://shop.huawei.com/ae-en/buy/mate20-x.
Service offer in the UAE
HUAWEI Mate 20 X Care comes with standard Huawei VIP service offer that includes a 6 months single-time free screen damage warranty, free UV device sanitizing, free customized engraving and door-to-door service. The VIP service is eligible for all Mate20 X purchased before 31st January, 2019.
Source: Hill+Knowlton Strategies