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Category: Fashion and Beauty

The Merchant of Venice, the renowned Venetian brand of artistic perfumery is delighted to open its doors outside of Italy for the first time on June 26, 2018 at the new luxury fragrance destination Perfumery & Co in the Dubai Mall’s Fashion Avenue. The launch was attended by world-renowned master perfumer, Alexandra Monet, and CEO, Marco Vidal.

The concept of this boutique is in line with the ones previously designed by Pier Luigi Pizzi, the internationally acclaimed theatre set designer who already authored the restyling of the exhibition in the Perfume Museum, in Palazzo Mocenigo, Venice. Inside, customers can immerse themselves in the world of The Merchant of Venice, with offerings ranging from exclusive Eau de Parfum and Eau de Toilette, along with body care, room products and accessories. The fragrances are inspired by ancient Venetian perfumery art and bottled in elegant design packages that are reminiscent of the millenary tradition of Murano glass.

On top of the sensory shopping experience, the Dubai Mall boutique also displays the rarest and most luxurious gems created by some of their master perfumers. One of them, Alexandra Monet who was present at the event demonstrated how to distinguish between the various fragrance families and characteristics as well as introduced fragrance creation through the use of fine natural and synthetic raw materials.

“Dubai is the Venice of the 21st century” – says Marco Vidal, CEO of The Merchant of Venice – “It is the result of a vision and engagement that from the desert generated a world economic capital, open to the world and the favourite location for luxury brands and Pharaonic projects. This new opening, in a region where the brand is already present with a high-quality distribution, is fundamental to the growth of The Merchant of Venice.” 

 

Source: Katch