Dubai-based, the pioneer and leading e-commerce shopping destination and community for mums in the MENA region, has announced the launch of their eco-friendly category, Better Planet. This is another initiative in their portfolio of mother specific offerings that lends to their leadership position as a focused pure play vertical in the ecommerce space.

At, mums are at the heart of the brand, and the company is constantly ensuring they keep their ear to the ground and listen to the needs of their mums. These days as many families are looking for eco-friendly alternatives or ways to do their bit in helping the environment, Better Planet was born.

Commenting on the new launch, Founder and CEO Mona Ataya said: "As an indispensable online extension of a mother’s life it seemed only natural that we should also be your ‘go-to’ destination for all things eco-friendly. Mumzworld is a brand built with social impacts at its core, and with a philosophy that when you empower a mother to make informed choices, you empower her to raise great kids, which ultimately leads to changing the region, one mum at a time”

“We are helping our mums make informed decisions when it comes to their product choices, with the widest range of products in the region at everyday low prices, comprehensive factual information and product offerings that are unique to the region.  

“Our Better planet range comprises of the largest range of Plastic free, organic, Ecofriendly products across multiple child and mummy related categories such as school products, feeding, clothes, equipment and more.  This range provides benefits for our consumers economically, socially, and environmentally, while preserving the public health. Importantly as with all our products this range is affordable and at an everyday low price. This initiative is core to the DNA of mumzworld in building a sustainable future with our mother consumers

Founded in 2011, the leading online retailer has stayed true to their original mission to create one place to search, compare and buy from the widest range of leading local and global brands, all from the comfort of their homes and offices. With over 200,000 products has the largest product range in the Middle East, covering everything from gear, consumables, toys, feeding & party, and now eco-friendly.

The Better Planet category will give mums who seek eco-friendly options a space to do just that, with plastic-free, recyclable & reusable, organic, non-toxic and Fairtrade brands. There will be a wide range of products available, including compost bins, reusable lunch boxes, BPA free bottles, plastic free straws, toys, organic cotton clothing, nappies and natural skincare. hopes that by offering access to eco-friendly products, along with educating on the benefits to the environment, the shopping destination can play a small part in helping mums make small changes.


Source: Aurora Advertising