Colors: Purple Color

The Child Safety Department (CSD), an affiliate of the Supreme Council for Family Affairs in Sharjah, has launched an awareness campaign to ensure children remain safe in vehicles on long outdoor trips planned in winter. Targeting all communities, especially parents, the campaign themed ‘Enjoy a Safe Winter’, was launched in collaboration with Sharjah Police via CSD’s social media platforms.

“Despite the challenges the world encountered in 2020, the Sharjah Child Friendly Office (SCFO) has spared no effort in continuing to protect the rights of children and young people and support them emotionally and physically,” said Dr. Hessa Al Ghazal, Executive Director of SCFO, while describing the accomplishments and activities of the entity during a tumultuous year for the world.

REDTAG, the region's homegrown value fashion and homeware brand, has launched its ‘Back to School’ collection, to go with the resumption of in-person learning in schools across the KSA. In keeping with the positivity associated with students coming back to campuses, after an extended period of online classes due to pandemic concerns, REDTAG has pulled out all stops for the selections on offer.

Children dream without boundaries; they aspire to become paleontologists, astronauts, doctors and teachers without considering socioeconomic barriers, discrimination, disease outbreaks, violence or any one of a host of other challenges impacting their likelihood of success. It’s up to us, as a society, to help each and every child fulfill his or her potential. In fact, the future of our nation depends on it.

Aspiring to support children around the world, RIF Trust, part of the Latitude Group, an international leading residency and citizenship by investment advisory partnered with Smile Train to launch their “Save Their Smiles” initiative. Through this positive initiative, RIF Trust will raise awareness and funds to support lifechanging cleft treatment for children with clefts. The company will further supplement each of their client’s donations to treat more children in need.

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