Since its original launch in 1984, adidas Originals’ ZX series has been at the cutting edge of running shoe design. Relentlessly combining a forward-thinking aesthetic with the very best tech, ZX has always stood out as the off-beat innovator of the Originals family. Now, adidas Originals continues in this vein, welding the distinctive language of the ZX series with two other groundbreaking chapters in 3-Stripes history to create the squishiest ZX yet.

Designed with satisfaction over logic, each ZX 2K BOOST model fuses elements of the ZX series with Boost™ technology to create a new expression that needs to be felt to be understood. The audacious, hyper-modern ZX style is front and center, bolstered by unexpected technical details that push the series ever further into the future. Championing squishiness over everything while elevating comfort and satisfaction, the bold silhouette takes its lead from the more layered designs of later ZX models, such as the iconic ZX 00 Series.

Getting into the details, the shoe’s upper is made from an engineered mesh, treated with welded overlays and a tongue-free ‘step-in’ construction which ensures a comfortable ankle fit. Then, the shoe’s jagged design combines with a more technical lacing system to create a true statement look. Meanwhile, the use of a full-length wrapped Boost™ midsole brings the ultimate squish. Finally, bringing the bold look to life, the ZX 2K BOOST sneaker releases in two distinct colorways: solar yellow/hi-res red and white/violett pink.

More squish, more squeeze, more comfort. The next chapter of ZX launches in adidas stores and adidas.ae across the GCC on August 1st 2020.

Source: Sticky Ginger PR