adidas Originals introduces the OZWEEGO silhouette - a new interpretation of the lightweight and comfortable 90s cushion runner, debuting a new silhouette that was evolved and re-worked for today’s generation.
Designed to reflect the aesthetic style of the 1990s, where OZWEEGO models pushed hyper-futuristic footwear design to its furthest reaches, this new silhouette features archived elements and brings the adiPRENE technology into the present.
The new silhouette was inspired by the OZWEEGO 3 sneaker of 1998 - a running shoe that was embraced by street culture and brings forward the most innovative elements form the original design such as adiPRENE and adiPRENE+ which allows for the wearer’s maximum comfort in the midsole.
With a distinctive eye stay panel, defined midsole lines, and translucent support tube, today’s OZWEEGO model offers a modern expression of the original design language and ethos of the OZWEEGO 3 sneaker. True to the materials of the period, today’s OZWEEGO model features a classic mesh, suede, and TPU construction across the upper, countered with fabric lining. This is then rendered in a nostalgic white colorway with solar yellow and blue accents reminiscent of the era’s outlandish palette, creating a formidable new expression of an unforgettable period in running footwear design.
Limited stocks of the OZWEEGO silhouette will be available in select stores across the GCC and on shop.adidas.ae/ on June 22nd at a retail price of AED 475 for adults, AED 425 for kids and AED 249 for infants.
Source: Sticky Ginger