Perfumery & Co, a new luxury fragrance and beauty destination located in The Dubai Mall’s prestigious Fashion Avenue, has opened its doors. Featuring an exclusive selection of niche and artistic scents from Europe and the Middle East, plus premium beauty products, Perfumery & Co reveals an exquisite portfolio of region-first brands with a focus on highly personalised scent and beauty experiences.
Occupying a space of over 50,000 square feet, Perfumery & Co is located the top level of Fashion Avenue, inviting guests on an immersive journey into the world of haute fragrances and beauty. With a team of highly trained specialists and beauticians, Perfumery & Co offers personalised consultations ensuring that scents and beauty products are tailored to one’s personality, lifestyle and preference.
Making it’s Middle East debut, legendary French perfume house Henry Jacques opens its first boutique in the region at Perfumery & Co, where guests can create bespoke fragrances through a unique scented experience. Perfume enthusiasts will also be able to discover sought after brands such as Parfums de Marly, Xerjoff and Tiziana Terenzi.
Also debuting for the first time, is iconic celebrity hairdresser, Trevor Sorbie, opening his first Middle East salon only at Perfumery & Co. Known for being a hairdresser to the stars, the Trevor Sorbie salon will feature a team of artists and stylists directly from the UK, who have each gone through the intensive ‘vardering’ training programme, setting an elevated standard of hairdressing in Dubai.
Regional debuts by skin care and beauty brands, such the all-natural organic skin care brand Alissi Brontë, and the local make-up brand Shay Up also feature at Perfumery & Co, ensure that guests can always be on trend with the latest make-up looks and highly sought-after beauty products.
To celebrate its opening, Perfumery & Co is hosting several unique experiences for guests. Until May 15th, visitors can embark on olfactory journey into the world of fragrances at The Garden, located near the Fashion Catwalk. Here, visitors are invited to discover various scents representing the present and future, with all receiving a complimentary sample from various brands in Perfumery & Co.
Throughout the entire month of May, Perfumery & Co. is also offering a women's only private VIP lounge offering private consultations on hair or fragrance. From May 1st-31st, the lounge will feature an interactive virtual mirror hosted by Lancôme, which will make beauty recommendations and make-overs using innovative augmented reality technology.
Perfumery & Co is part of The Dubai Mall, the world’s largest shopping and entertainment destination, is part of Downtown Dubai, Emaar Properties’ flagship mega-development.
Source: ASDA’A Burson-Marsteller