With a joint commitment to expand the fashion scene in the Middle East through the support of local talent, Etihad Airways will reveal an all-new loungewear collection in collaboration with online luxury fashion retailer, Moda Operandi, through an exquisite ‘Night at the Museum’ event held at the iconic Louvre Abu Dhabi. The new line by Emirati brand, A Friend of Mine by Xpoze, will be offered to the airline’s guests on all First Class flights, as well as guests of The Residence on board the Airbus A380 fleet.
Co-hosted by Etihad and influential fashion luminary, Lauren Santo Domingo, co-founder of Moda Operandi, the event was attended by leading figures from the world of fashion including renowned models Halima Aden and Eric Rutherford, UAE’s top socialities, global fashion and lifestyle influencers, and media. Dress code for the night was sleepwear-inspired, in line with the newly launched line. Glamorous UAE-based influencers including Natalia Shustova, Teresa Karpinska, Rosemin Manji and Anum Bashir were dressed in stunning pieces by Moda Operandi for this enchanting affair.
Capturing the magic of the evening, Michael Saint-Onge, acclaimed New York Fashion Filmmaker staged and styled VIP guests on The Louvre balcony for exclusive moving portraits. Modeling the new loungewear, lucky guests were also offered accessories from an exclusively curated collection of Moda Operandi fine jewellery, also showcased in the party’s stunning setup.
Celebrating the theme of ‘Parisian nights meets Arabian style’, guests were welcomed into an Arabesque setting, with royal Moroccan carpets leading the way into a vast hallway adorned with traditional lanterns and rustic gold tables, setting the perfect mood for a memorable night out in the capital city. The beautifully decorated Majlis gleamed with dreamy streams of light, creating an inviting and enchanting atmosphere at the event. A artful arrangement of decadent desserts, rich pastries and intricately designed cakes were lavishly displayed on a candlelit table, adding a touch of opulence and luxure to the venue.
The new loungewear by homegrown brand A Friend Of Mine by Xpoze is inspired by the simplicity, clean lines and timeless elegance of traditional Emirati dress, cleverly combined with current global trends to create an aesthetic unique to Etihad. Simple, earthy colours have been used to ensure that the pieces in the collection complement all skin tones, and can be easily matched with other items of clothing for everyday wear. The guests left with an exclusive piece of the loungewear collection as a memoir of the event.
Moda Operandi is currently exploring e-commerce opportunities with young Emirati brands, offering them access to its global luxury retail platform.
Source: The Qode