Proceeds from the auction of non-winning date fruits at the recently concluded Liwa Ajman Date Festival were donated to Humaid Bin Rashid Al Nuaimi Foundation to support its charitable and humanitarian projects.


A total amount of AED19,650 were handed over to the Foundation by Saud Al Jasmi, President of Liwa Ajman Date Festival Committee and Naji Mohammed Najati, Events Executive of the Ajman Tourism Development Department, main organizer of the annual date festival.

According to Al Jasmi, the initiative is part of ATDD’s strategy to enhance partnership among charitable organisations. “We also aim to support the community as part of our corporate social responsibility (CSR) plan. We hope that the donation will help the underprivileged families in Ajman as well as the guardians and orphans sponsored by the Foundation.”

More than 1200 kilos of dates entered into the competition by local farmers but did not qualify to win the prize were auctioned to the public daily during the three day festival. Bidders bought several varieties of the dates like Al Khallas, Al Kunaizi, Al Barhi, Al Sheshe and Lulu.

The auction of the dates during the festival was initiated by ATDD this year and according to Al Jasmi, the daily auction received a lot of support from the visitors and residents who came to the festival, thus “we are planning to have a bigger auction next year.”

Ms Hadeel Al Kubaisy, Responsible Public Relation & Media received the donation for the Foundation.


About Ajman Tourism Development Department:

Ajman Tourism Development Department (ATDD) was established by His Highness Sheikh Humaid Bin Rashed Al-Nuaimi, Member of the Supreme Council and Ruler of Ajman.

ATDD aims to highlight the importance of tourist attractions available in the Emirate of Ajman, and lay down strategic plans for tourism promotion, locally, regionally and internationally, via holding/participating in conferences, exhibitions, and international promotion campaigns. ATDD also works on organizing and developing the tourism industry in the Emirate of Ajman, improving the potentials and services of tourism facilities with the aim of increasing national income.

ATDD is also responsible for preparing legislations, rules and regulations needed to organize and develop the tourism sector in the Emirate in cooperation with competent authorities. It also supervises tourist attractions in the Emirate, and makes sure that the facilities provided go in line with world standards with aim of luring tourists from around the world.

Classification of hotel establishments and facilities and supervising their tourist-oriented services, licensing and classification of tourism and travel agencies and supervising their performance also come high on the agenda of ATDD.


Source: The Idea Agency