noon, the digital marketplace created in the region, for the region and powered by the region’s leading retailers, is now giving customers the opportunity to donate to the Al Jalila Foundation’s basma campaign during Ramadan upon checkout on desktop and the mobile application.
The Smile, or Basma in Arabic, Ramadan campaign is a fundraising initiative led by the Al Jalila Foundation which aims to support and bring smiles to the faces of children with life-threatening diseases or debilitating illnesses. Every dirham raised in the campaign will be put towards funding research to find cures for these diseases and improve the sick children’s quality of life.
Starting from 6 May until the end of Ramadan, donating to Al Jalila Foundation’s Basma campaign through noon is straightforward and can be completed with a click of a button. Customers shopping on noon can select the option of donating 5, 10, 25, 50, 75 or 100 AED at point of payment during checkout. The amount donated will be added to the total bill.
Yousef Almehrzi, SVP of Government Partnerships at noon said: “noon is honoured to become a basma champion, supporting the Al Jalila Foundation to help achieve its goal of giving children hope and an optimistic outlook on life. As a homegrown company, our vision is to always support our community, and this initiative is very close to our heart.”
Founded by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the United Arab Emirates (UAE) and Ruler of Dubai, Al Jalila Foundation is a global healthcare philanthropic organization dedicated to transforming lives through funding medical research, providing healthcare services, and offering scholarships to individuals seeking to become medical professionals.
Her Excellency Dr Raja Easa Al Gurg, Chairperson of the Board of Directors and Member of the Board of Trustees of Al Jalila Foundation, said: “Ramadan is a time of giving and there can be no greater cause than to support and improve the health and well-being of children. Through our healthcare programs, Al Jalila Foundation sponsors some of the best medical treatment in the world and invests in vital research to eliminate illnesses in the future. Our partners and donors continue to inspire us with their generosity and, every day, we witness the culture of giving that is embedded in the nation’s DNA instilled by the UAE’s Founding Father, Sheikh Zayed. We are grateful to the business community for lending their support to Al Jalila Foundation and our mission to improve the lives of young patients.”
As a customer-focused, Arabic-first e-commerce platform, noon brings a growing product assortment that derives its strength from deep connections with the local retail community. noon’s catalogue offers quality products across a diverse set of categories including electronics, fashion, beauty, baby, home & kitchen and groceries.
Promoting a collaborative model of e-commerce through its partnerships with regional retailers, noon presents a compelling alternative retail choice through its website or dedicated iOS and Android apps.
Source: Asda’a BCW