This edition of the Dubai Shopping Festival (DSF) will feature the highest value prize in the history of the annual retail and entertainment event as part of the DSF Supercar Raffle, a W Motors Fenyr SuperSport worth AED6 million.
The one-of-a-kind mega raffle is a partnership between Dubai Festivals and Retail Establishment (DFRE), organiser of DSF, the well-established online shop-and-win platform Idealz and W Motors, the Dubai-based sports car manufacturer.
The collaboration between DFRE and Idealz was conceptualized to maximize DSF’s presence online and to make the DSF Supercar Raffle available to all residents and visitors. Idealz, which already carries out dozens of weekly grand raffles, is well suited to execute DSF’s aims digitally and support Dubai’s largest annual shopping celebration and its highest ever value giveaway.
W Motors became known worldwide for the appearance of its flagship car, the Lykan HyperSport, in the 7th edition of the Fast and Furious movie series. Due to its range of bespoke and exclusive sports cars, and its close ties to the UAE with its headquarters in Dubai, W Motors was chosen as the most fitting company to partner with DSF for this year’s ultimate prize campaign, the DSF Supercar Raffle.
One of the most exclusive cars on the market, the Fenyr SuperSport is one of only 111 that will be built and sold by W Motors. Its exterior body is crafted in carbon-fibre with extensive use of graphene composite and it features a reverse-opening door system and an active aerodynamics system. The custom-made RUF engine was specially developed – a 3.8L twin-turbo flat 6, mid-rear mounted engine capable of delivering 800HP, making it possible to reach 0-100 km/h in just 2.8 seconds and a maximum top speed of 400 km/h.
DSF shoppers can participate in the DSF Supercar Raffle by visiting the Idealz app or website to purchase a scale model of the sports car, priced at AED1,500 each. Ending on March 30th, the winner of the DSF Supercar Raffle will alternatively be offered the option to walk away with AED2 million in cash in place of the rare sports car.
“We are thrilled to be partnering with Idealz and W Motors to host the highest value raffle in the history of the Dubai Shopping Festival – the DSF Supercar Raffle,” shared Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE). “This is a fantastic opportunity for one lucky winner to drive off in a W Motors Fenyr SuperSport. Valued at AED6 million, this is a truly life-changing prize that perfectly showcases exactly why DSF is the biggest and best retail celebration of its kind. It’s great to have Idealz and W Motors on board as part of the superb lineup of local businesses who are participating in this edition of DSF and playing an important role in boosting key economic sectors and showing the world that Dubai is the ultimate open, safe and welcoming destination this winter season.”
“The Dubai Shopping Festival, as the city’s flagship shopping extravaganza, has always pushed the envelope in offering exciting prize campaigns to the world. This year is no exception, and we are honoured to work alongside DFRE and W Motors to bring to life the festival’s highest value campaign ever, the DSF Supercar Raffle,” said Jad Toubayly, Founder & CEO of Idealz.
“It is a real honour for us to be chosen as partner for the DSF Supercar Raffle and to be offering one of our limited Fenyr SuperSports as the ultimate prize. Our connection with the UAE is strong and we are proud to be recognised for not only our efforts within the motoring industry, but for our commitment to firmly positioning the country as a key player in the international automotive industry. This collaboration is one we are very excited about, and I look forward to meeting the lucky winner in person soon!” added Ralph R. Debbas, Founder & CEO of W Motors.
This year’s DSF is the first time DFRE has partnered with a separate entity to collaborate on the festival’s celebrations. In partnership with Idealz, DSF has successfully rolled out several campaigns since November, including its two grand raffles. DSF’s Infiniti Mega Raffle and AED500,000 Mega Prize continue to be available for visitors to participate in until their draws on January 30th and January 28th respectively. These campaigns are exclusively available on Idealz and accessible to everyone.
Source: Empyre Communications