The UAE’s leading insurance company, Daman, introduces a movement inspiring the community to keep physically active - together while apart.
Daman has partnered with social impact agency, INTERACT, with both organisations sharing a common goal to get the UAE more active, more often and therefore healthier.
Daman Heroes launched in 2019, with volunteers encouraging their local communities to get active through friendly, sociable fitness groups. By January 2020 the volunteers, known as ‘Heroes’, had encouraged over 5,000 people to get active every week.
This year, due to COVID-19 and social distancing measures, Daman Heroes has been restyled into a fun, exciting online programme to change the way people view exercise.
“We are delighted to launch this unique programme at such a difficult time for all. The COVID-19 pandemic has, in a short matter of time, presented far reaching circumstances. It is crucial we all keep healthy and active, now more than ever.” explains Hamad Al Mehyas, Deputy CEO of Daman – The National Insurance Company.
“We believe everyone can live a healthy lifestyle, young or old. Daman Heroes give us a real opportunity to get the nation regularly active. We encourage all members of the community to join the initiative.”
The Heroes, who are all UAE citizens and residents, continue to lead the sessions and share their love for physical activity with people across the country.
Daman Heroes workout videos are 20 minutes or less and available for all levels of ability. The variety of sessions range from Zumba and HIIT to functional training and circuits, with videos in English and Arabic.
Additionally, family fitness workouts and yoga sessions have been introduced to bring family members together and enhance mindfulness.
“In these extraordinary and fast-changing times, it is more important than ever for people to keep active. Physical activity is proven to boost physical health and mental well-being – with both being growing global concerns as COVID-19 and social distancing measures remain.” says Sally Corander, Managing Director of INTERACT.
“Daman Heroes embeds regular activity as part of people’s lives in the UAE – with a supportive community around them – so they can stay fit, healthy and happy at home.”
Daman Heroes launches with the following sessions. New workouts will be available every day:
Bodyweight workout with Fatima
Indoor circuits with Chris
Functional training with Anan
Full body workout with Houriya
Yoga with Raji
Zumba with Clari
View the workouts by subscribing to the Daman Heroes YouTube channel
Source: Shanks PR