The region’s largest celebration of fitness and healthy living, Sun & Sand Sports (SSS) Fitness Fest, returns for its second year at fresh new venue Skydive Dubai in November 2016, packed with exciting new features, famous faces and family fun.


Taking place from 4 – 5 November 2016, the Sun & Sand Sports Fitness Fest welcomes people of all ages and abilities and offers a variety of free fun challenges, exciting competitions, children’s sports, fitness celebrities, elite athletes and healthy cooking shows.

The event will be headlined for the first time by international sensation Joe Wicks, also known as ‘The Body Coach’, who’s popular ‘Lean in 15’ programme has catapulted him to fame with over one million followers on Instagram, Facebook and YouTube.

This year, Joe will delight fans at the Sun & Sand Sports Fitness Fest with inspirational live talks, interactive cooking demonstrations and High Intensity Interval Training (HIIT) sessions at the event’s new ‘Healthy Living Show’.

“I am very excited to take part in the Sun & Sand Sports Fitness Fest,” said Joe. “I had so much fun the last time I came to Dubai, so I can’t wait to come back and inspire Dubai with my brand new dishes and exercise tips.”

Another exciting addition to the Sun & Sand Sports Fitness Fest will be Dubai’s first Healthy Living Show. The show will act as a one-stop shop for everything there is to know about healthy living, featured across four main sectors: Beauty and Anti-aging; Nutrition and Supplements; Health; and Organic and Natural Products. Throughout the two days, visitors will enjoy demonstrations in the healthy cooking theatre, putting their skills to the test in the healthy cooking challenge, exploring the shopping hall, and digesting helpful pointers from industry experts. 

Chris Fountain, Managing Director of Turret Media which organises the event, commented: “The Sun & Sand Sports Fitness Fest offers something for every fitness level and ability, from families and friends looking to kick-start a healthier lifestyle with a fun day out, to elite athletes looking to hone their skills with tips from industry experts.”

The Sun & Sand Sports Fitness Fest takes place from 4 – 5 November 2016 at Skydive Dubai. Tickets cost AED 40 in advance or AED 50 on site and will be available soon via


About Sun & Sand Sports Fitness Fest

The Fitness Fest returns for the 2nd year headlined by Sun & Sand Sports. The 2 day festival is filled with fun challenges, exciting competitions, sporting celebrities, elite athletes and healthy cooking shows! The event is set to attract over 10,000 visitors, whether looking for a challenge or a fun and active day out!

About Sun & Sand Sports:

Sun & Sand Sports was established in 1979 and was the first business set up as part of the Gulf Marketing Group. The group encompasses more than 90 diverse sports brands as well as 50 major global brands. There are currently over 60 stores across six markets in the Middle East including the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman.


Source: Four Communications