The Ajman Tourism Development Department (ATDD) announces the completion of the new brand identity for the emirate of Ajman that will promote the destination as the perfect place to experience UAE’s hospitality.


The new brand identity has been approved by His Highness Sheikh Ammar Bin Humaid Bin Rashid Al Nuaimi, Crown Prince of Ajman and Chairman of the Executive Council and will be unveiled soon.

HE Faisal Al Nuaimi, General Manager of Ajman Tourism Development Department conveyed the message from Sheikh Ammar bin Humaid Al Nuaimi to all the departments and institutions involved in building the Ajman destination brand. During the meeting, he said: “To tell our story, we’ve created a brand that is modern, unique and embodies the true spirit of Ajman. We’ve also made a new tagline along with the brand that is colourful and attractive. Today I would like to ask for your support in promoting the new brand for Ajman and to truly embrace it as your own. Together, we can show everyone that Ajman is the perfect place to experience true Emirati hospitality”.

Those who attended the meeting were HE Sheikh Mohammad Bin Abdullah Al Nuaimi, Chairman of Ajman Port and Customs Department; HE Ali Issa Al Nuaimi, General Manager of Ajman Department of Economic Development; HE Hareb Salem Al Aryani, General Manager of Ajman Land and Property Department; Mr. Omar bin Omair, Executive Director of the Civil Aviation Department in Ajman; Mr Omar Mohamed Lootah- Executive Director of Operations – Ajman Transportation Corporation and Mr. Ali Mohamed Al Muwaiji, CEO of Stakeholders Services Sector- Ajman Municipality and Planning Department, and several from the working group.

HE Faisal Al Nuaimi briefed the audience on how the new brand identity was created and completed to reflect the vision of the Ajman government as part of the marketing plan for the year 2016 - 2018 of Ajman Tourism Development Department.


About Ajman Tourism Development Department:

Ajman Tourism Development Department (ATDD) was established by His Highness Sheikh Humaid Bin Rashed Al-Nuaimi, Member of the Supreme Council and Ruler of Ajman.

ATDD aims to highlight the importance of tourist attractions available in the Emirate of Ajman, and lay down strategic plans for tourism promotion, locally, regionally and internationally, via holding/participating in conferences, exhibitions, and international promotion campaigns. ATDD also works on organizing and developing the tourism industry in the Emirate of Ajman, improving the potentials and services of tourism facilities with the aim of increasing national income.

ATDD is also responsible for preparing legislations, rules and regulations needed to organize and develop the tourism sector in the Emirate in cooperation with competent authorities. It also supervises tourist attractions in the Emirate, and makes sure that the facilities provided go in line with world standards with aim of luring tourists from around the world.

Classification of hotel establishments and facilities and supervising their tourist-oriented services, licensing and classification of tourism and travel agencies and supervising their performance also come high on the agenda of ATDD.


Source: The Idea Agency