Brother International (GULF) FZE, the leading global manufacturer of home sewing machines, has partnered with Craft Land, a needle and fibre crafting store in Dubai, and Brest Friends, a UAE-based support group that provides psychological counselling and support to all breast cancer patients, survivors and their families, to hold this year's edition of 'Sew Pink,’ a 30-hour sewing marathon that aims to increase awareness on breast cancer and make care packs for recovering breast cancer patients. The event started on October 29th and will run till October 31, 2015, from 10:00 AM to 8:00 PM at the Dubai Marina Mall. This year’s event aims to surpass the success of last year’s edition, which saw the participation of more than 300 volunteers and saw the production of 668 mastectomy cushions and drainage bags that were part of care packs distributed to patients recovering from breast surgery.


During the exciting three-day sewing marathon, volunteers will be working up to 10 hours each day in production lines to create mastectomy cushions and drainage bags that will later be distributed by Brest Friends and other medical groups across various hospitals to offer comfort and mobility to patients, helping them keep active as they heal. Other sponsors for ‘Sew Pink 2015’ include Dubai Marina Mall (Venue Sponsor) and Lecien, which is donating the fabric to be used for the sewing marathon.

“Brother International (GULF) FZE is once again teaming up with Craft Land and Brest Friends for this year’s edition of ‘Sew Pink!’—an engaging 30-hour sewing marathon that looks towards making people more aware about breast cancer while also producing care packages that can help breast cancer patients in their recovery from recent surgery. We are looking forward to surpassing the success of last year’s event with more participants joining and more care packs produced. This event demonstrates our commitment towards reaching out to the local community and playing our part in the promotion of important causes,” concluded Mr. Soichi Murakami, Managing Director, Brother International (GULF) FZE.


About Brother International (Gulf) FZE:

Brother International (Gulf) FZE is a subsidiary of Brother Industries Ltd., one of the global leaders in the development and manufacturing of technologies in the printing, communication and digital imaging industries for homes, SOHOs and enterprises as well as the leading global manufacturer of home sewing machines. The company’s headquarters for the Middle East, Africa and Turkey, with fully integrated sales, marketing and servicing capabilities, is located at the Jebel Ali Free Zone in Dubai. Brother International (Gulf) FZE has authorized distributors across the MENA region, including Africa and Turkey. The core products of the company are Laser printers, Facsimile machines and Multi-Function Centres. Brother’s product range also includes Labelling machines, Electronic Typewriters, Mobile Printing Devices, Home Sewing machines and Embroidery machines.


About Brother Earth

Brother always takes responsibility, acts respectfully and tries to make a positive difference. Brother Earth is Brother’s attitude and commitment to play a part in building a society with sustainable development. Help the environment now by giving a click at Brother will contribute to a variety of global environmental protection activities on your behalf. The number of clicks each project receives will determine proportionately how the funds will be allocated.


Japanese Excellence:

BROTHER INTERNATIONAL (GULF) FZE has unveiled a new regional logo that showcases the company’s 100 year history as a leading Japanese company. The new iconic logo, which is being positioned as the company’s mark of excellence, has specially been created for the Middle East and African region (MEA) and Turkey. The logo is expected to create more awareness of the company’s rich Japanese heritage and its century-wide commitment towards product and service excellence. The new logo features a motif, with elements of sharp cutting edges to denote the company’s strong adherence to Japanese innovation and also makes use of the color of the cherry blossom tree, which is a very familiar icon in Japanese culture. The BROTHER INTERNATIONAL mark of excellence will also carry the standard text, ‘Japanese Excellence for over 100 years,’ and is expected to be used across the company’s marketing material; printed advertisements; marketing collaterals produced by exclusive distributors, resellers and partners in the MEA and Turkey and also in today’s various media outlets. Accordingly, radio ads and jingles will carry the line, ‘Brother at your side’ ‘Japanese Excellence for over 100 years.’


Source: CommuniGate Middle East