GEMS Rewards, an exclusive rewards programme for the GEMS Education community, launched its new and improved application that has gone live on 1 November 2019. The new app has several additional features that are aimed at supporting the GEMS community to enjoy exclusive offers and experiences.

GEMS Rewards was launched in 2017. Since then, it has earned the admiration of the community for the significant value-add it offers. The launch of the new and improved GEMS Rewards lifestyle app further enables parents to maintain and indulge their lifestyle aspirations while providing their children with quality education.

With the latest version of the app, in addition to the existing buy-one-get-one-free opportunities, members can earn and redeem GEMS points on flights, hotel bookings and gift cards.

These points earned can be used to pay school tuition and transport fees that will further add value to the users. In addition, they can also continue to enjoy instant savings and amazing deals with unlimited vouchers on their favourite offers.

Sugam Bhasin, VP of Marketing at GEMS Education, said: “The GEMS Rewards programme has always focused on access and opportunity for the entire GEMS Community with various offers and benefits. The vision of GEMS Rewards is to make quality education more affordable for parents and we have moved a step closer towards achieving this with launch of the new app. The new features enable our members to earn GEMS Points for travel bookings and purchasing gift cards on the app, these points can then be used to offset school tuition & transport fees. In addition, the curated list of partner offers brings significant savings to our community in meeting their every day expenses and helps enhance their lifestyle choices by making shopping, activities, dining and services more accessible to all. GEMS Rewards members now have the ability to nominate family & friends to get their own access to the app and enjoy the programme benefits.”

Accessed by more than 100,000 strong community of parents and staff across the United Arab Emirates, the GEMS Rewards programme is GEMS Education’s way of giving back to parents and thanking them for their continued patronage to the GEMS community of schools. Many more updates and new features will be rolled out progressively in the coming months in line with the programme vision.

Source: bcw-global

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