Al Majid Motors Co., the sole distributor of Kia Motors in the UAE, has announced the launch of Live Stream Showroom in order to provide a digitally enhanced experience for KIA customers.
The live stream showroom is an online platform that offers customers access to personalised virtual viewings, and allows them to discover design and features of Kia vehicles from the comfort of their homes.
Mohammed Khader, president of Al Majid Motors, said, “We are committed to bringing the global innovations at Kia to our local customers in the most effective and efficient manner. Looking at the changing customer behaviour, the brand sensed an uprise in digital buying demands and tailored a purchase journey that aligned with the needs of the present times – the need to maintain safety and practice social distancing. The introduction of digital sales and marketing, propelled by this new facility, is the need of the hour and a fruitful way of becoming future-ready.”
Live Stream Showroom offers customers a live video session with Al Majid Motors sales consultant for a digital experience designed to meet their individual needs.
Customers will receive one-on-one consultation with live responses to questions, and they will be enabled to explore the design and features of their chosen model, along with seeing demonstrations of new technology and functionality on demand.
The new platform is created for customer convenience and a seamless digital experience at par with the physical showroom visit.
Source: Cicero and Bernay