Lincoln Middle East saw its best month of sales for four years in June, as quarantines and curfews eased across the region and luxury vehicle owners proved eager to get back on the road.



Launched at the turn of the year, Lincoln’s all-new large luxury SUV, Aviator, refused to fly under the radar, registering the brand’s strongest recent sales figures, with the three-row premium utility also achieving its best month on record in June.

Corsair, too, enjoyed exceptional showroom performance last month, garnering attention that belies its whisper-quiet ride. The recently-launched spacious two-row SUV joined Aviator in setting a new record for model monthly sales in the Middle East.

Overall, across the region, Lincoln’s sales grew a notable 36 per cent over the same time last year, assisted by the luxury brand’s strong SUV portfolio which also includes the full-size Navigator, and midsize turbocharged Nautilus.

“We are delighted that Lincoln is performing so well, and that customers are eager to take their post-curfew commutes and in-country road trips with the elegance, effortless performance, and unparalleled versatility provided by our vehicles,” said Nicolas Lory, managing director, Lincoln Direct Markets. “The growth in sales figures and continued brand momentum is evidence that Lincoln offers the technology, power and luxury that best complements our customers’ lifestyle.”

Corsair
The recently launched all-new Lincoln Corsair stands out in the small premium utility vehicle segment by offering a 2.0-litre turbocharged engine more powerful than several competitors, plus a wealth of amenities typically found only in larger utilities
Nautilus. Boasting Auto Start-Stop technology, the engine produces 245 hp and 373 Nm of torque and is mated to a new eight speed automatic transmission, complementing a whisper-quiet, comfortable ride and sophisticated interior.

Nautilus
Introducing Lincoln Co-Pilot360 as standard – bundling popular driver-assist features previously available only as separate options – Lincoln’s midsize luxury SUV showcases a harmonious aesthetic along with aerodynamic efficiency. With a choice of engines in a 335 hp 2.7-litre turbocharged V6, and standard 250 hp 2.0-litre four-cylinder turbo, Nautilus brings smooth power and performance to the luxury SUV sector.

Aviator
Lincoln’s newest three-row, premium large utility vehicle – launched with the all-new Presidential theme, Flight, elevates the brand’s design vision while delivering on tenets of beauty, gliding, human and a crafted sanctuary. The standard twin-turbocharged 3.0-litre V6 engine, paired with a 10-speed SelectShift® automatic transmission, delivers an impressive 400 horsepower and 562 Nm of torque for effortless acceleration.

Navigator
The flagship Navigator full-size SUV combines modern luxury with advanced technology, elevating family travel to first class. Quiet luxury is both a look and a feel, and Lincoln Navigator embodies both. The sleek twin-turbocharged 3.5-litre V6 engine delivers a truly impressive 450 hp and 691 Nm of torque, while sleek styling and a spacious interior are all designed to make each trip effortless.

“Beyond the products we offer, Lincoln promises to deliver on the brand ethos of warm, human, and personally-crafted experiences,” Nicolas continued. “With a full line-up of signature features that complement the lifestyles of luxury SUV customers, each expressively designed and effortlessly agile, Lincoln vehicles have repeatedly proved to be a compelling choice.”  

Source: Hill+Knowlton Strategies