With the aim of providing convenience and payment flexibility to customers, Al-Futtaim Group has partnered with tabby, a UAE-based startup, giving customers the option to buy now and pay later across a number of its brands. With tabby, customers can purchase products online or instore and choose to pay within 14 days or pay using interest-free instalments for up to six months.
At launch, the feature will be available on Al-Futtaim Group’s online shopping destination, muudha.com and Al-Futtaim Watches & Jewellery’s online store watches.ae. Customers can sign up by clicking “pay with tabby” in the online checkout process. After registering with their mobile number and Emirates ID, customers get credits that can be used instantly. If customers choose to pay in instalments, they can link their tabby account to their credit or debit card.
Regis Schulz, President of Retail at Al-Futtaim Group said, ‘’With the change in consumer behaviour, retailers are going through a major shift globally. We are constantly looking for ways to improve the experience for our customers and are excited to introduce the Buy Now, Pay Later (BNPL) option in partnership with tabby for our customers in the UAE. This advancement in the payment landscape will help customers who are credit card averse better manage their spending by making purchases at their convenience when the funds are available.”
“Now more than ever it is important to adapt our business model to the evolving needs of our customers and introduce innovations to improve their shopping experience, putting them at the centre of it. In addition, this means that our retailers will benefit from gaining access to a larger customer base,’’ he concluded.
Al-Futtaim Group will be extending this feature to its retail stores, other brands and business units across the UAE by the end of 2020.
Source: Impact Porter Novelli