Customers are a step closer to enjoying a completely seamless digital booking experience, as Dubai’s Roads & Transport Authority’s (RTA) Taxi Booking and Dispatch services fully transition to Hala (Dubai Taxi) e-hailing on 15 January 2020.

The migration is part of RTA’s goal to revamp taxi services in Dubai and make the service more accessible to all. Hala has been able to convert a significant number of customers to e-hailing since its launch in 29 August 2019, with over two million trips booked. 

Hala and RTA acknowledge the concerns and challenges senior citizens, senior residents and people of determination may face when using the app, and hence they will be reached out to through a dedicated landline. The migration will start on 15 January by a partial disconnection of Taxi Booking and Dispatch Centre to establish a database of the above-mentioned category of users. 

Hala, which is the joint venture between RTA and Careem, enables residents and visitors of Dubai to locate the closest Dubai Taxi at the touch of a button. Customers get a booking confirmation in less than 10 seconds, get a taxi in an average of 3.5 minutes, and benefit from an enhanced experience with an average quality rating of 4.8/5 stars.

To use Hala, customers must download the Careem app and create an account successfully on their phones. Booking a Hala (Dubai Taxi) on the Careem app is a simple procedure. The process is as follows: Choose Hala (Dubai Taxi) from the list of car types; Confirm your pick-up location; Decide on your drop off location; Choose your way to pay and Tap Yalla. Customers will receive the driver and booking details via SMS on their mobile phone.

Hala offers customers a smarter way to get around Dubai by knowing their fare upfront, driver details, tracking their route, and paying through cash or credit card. Customers can also enjoy the advantage of not having a price surge during peak hours, along with the full Careem app benefits, including Careem loyalty program Rewards.

Added Benefits of Using Hala

Fare Estimate

Visible in the Careem app before confirming the booking

Driver’s Details

Visible before the car arrives

Arrival Time

Live tracker and notification upon arrival


Customer can rate the ride after the trip ends (Hala rides have an average rating of 4.8/5)


Customers can link their credit card to the Careem application for hassle-free payment or pay by cash


Earn and burn points on more Hala rides, or redeem other Careem Loyalty Program partners’ offers


Source: BPG Group