aura has been inspiring the region with modern living interior solutions since its inception in 2011. Starting its journey in Riyadh, Saudi Arabia and recently expanding into the UAE, aura is "from and for the Middle East", influenced by the traditions of the Middle Eastern culture whilst providing a synergistic contemporary touch to its unique take on international design.
Priding itself on its brand philosophy - “a way of living” - aura is focused on the offer of quality and affordable home luxury and furniture designs that are the epitome of warmth and hospitality.
Taking inspiration from leading home furnishing exhibitions, including Maison et Objet, Salone del Mobile and the world’s fashion catwalks, the respective designs are reinvented to appeal to the tastes, preferences and customs of the local Middle Eastern residents. Be it natural wood moulded with metallics, pastels on marble, or an elevated modern twist to traditional elements, aura’s signature designs include the likes of unique gaming tables, intricately detailed yet comfortable sofas and an iconic shaped Dellah. Determined to partner with only dedicated experts in their respective fields, aura works within 35 countries and a range of suppliers to ensure not only quality, but affordable price points, including Portuguese porcelain, lacquered pieces sourced from Vietnam, glassware blown in Turkey, Chinese wood, acrylics produced in Italy and reclaimed wood and textiles imported from India.
Pushing boundaries with its unique design elements, aura refuses to stick within the confines of the industry, continually collaborating with up-and-coming designers, both regional and international. Having in the past partnered with the likes of Architectural Digest, Vogue, Saudi Design Week and developed an exclusive collection with Jean Paul Gaultier, aura has established itself as more than merely a “home brand”, incorporating fashion and art to revolutionise the home furnishing industry.
Among aura’s core values is the commitment to satisfying the unique wants and needs of the Middle Eastern consumer, as well as offering truly customised home solutions to the region. Now with four stores spanning across the UAE and Saudi Arabia, aura envisions an expansion of operations across the Middle East with next steps being implemented to launch the website to offer an e-commerce platform for its already loyal following, alongside additional brick and mortar boutiques.