GROHE, the world’s leading single-brand manufacturer and supplier of sanitary fittings, is bringing their latest technology and quality designs to their new aesthetically unique Dubai showroom. The industry leader opened their new Showroom in Media One Hotel, Media City on May 13th, 2018.
GROHE’s Dubai showroom will be the first one to open in the Middle East by their Regional Headquarters and will showcase some of their latest and most innovative product offerings to cater to GROHE’s Middle East, Africa and East Mediterranean markets.
For many decades, GROHE has been committed to the brand values of technology, quality, design and sustainability that all illustrate GROHE’s commitment to creating exceptional experiences. All plants of the GROHE manufacturing network make use of high-precision production engineering to ensure compliance with consistently high GROHE standards. This way GROHE ensures that its products live up to the most uncompromising demands in terms of workmanship and functionality.
Much like the quality and standard of their technical plants, GROHE’s new showroom reflects the brand’s aesthetic and mantra, “Pure Freude an Wasser” which means “The real joy of water”.
Renu Misra, GROHE President of Middle East, Africa and East Mediterranean markets said: “We are proud to have opened our very first showroom of the Middle East, Africa and East Mediterranean market right here in Dubai and hope to be a part of creating exceptional experiences for all our consumers in the region. The opening of the GROHE Dubai Showroom is a testament to GROHE’s regional presence, in the hub of the GCC. “
“The new showroom is a reflection of our brand values Quality, technology, design and sustainability. We set our standards extremely high to ensure that every time you turn on a GROHE faucet or step into a GROHE shower you can feel the difference and we aim to have the same effect on consumers when they take a step into our new showroom.” Misra continued.
Over the past ten years alone, the success of GROHE has been confirmed by more than 240 design and innovation awards as well as a top three placement among “Germany’s most sustainable major companies of 2015”. Numerous high-profile projects around the globe are fitted with GROHE products, testifying to architects’, designers’ and developers’ preference for the brand.
Key GROHE products will be showcased at the showroom including GROHE’s Aquasymphony with Lineare Faucet, Essence warm sunset with Sensia Arena, Grandera, Smart control concealed and GROHE Blue.
The GROHE AquaSymphony is not a shower – it’s a wellness zone, a place where water takes on a life of its own. AquaSymphony plays with water, creating ever-changing liquid harmonies. The product lets consumers escape for a moment and step into another world: a world where the interplay of water exhilarates and renews you, bathing you in softly colored light and soothing you with relaxing sounds. It is a GROHE offering that inspires all the senses in the ‘symphony’ of showering.
GROHE Lineare faucets
The GROHE Lineare faucets originally launched ten years ago, have now been reengineered for even greater ease of use. The broad range of models includes a basin faucet with swivel spout, a free-standing tub filler, a wall-mounted basin model, as well as a three-hole basin version.
Essence Warm Sunset Faucet line
The GROHE Essence Faucet line is one of GROHE’s well-known kitchen and bathroom products. The line comes in different colored themes including the Essence Warm Sunset line and adds a pleasant touch of luxury for individualist’s bathroom/kitchen, accentuates original, atmospheric designs, and adds an air of brilliance to any space. The product makes a great match with dark stone, marble or concrete.
GROHE Sensia Arena
The GROHE Sensia Arena is the new generation of shower toilets which sets the benchmark for the future of personalized, clean comfort. The GROHE Sensia Arena harnesses the gentle and effective cleansing benefits of water to help deliver optimum hygiene levels in the bathroom. The shower toilet features the latest in technology, including app control which allows you to create and remember personal profiles on any Sensia Arena anywhere in the world.
The GROHE Grandera collection is both a homage to an age of grandeur long past and an affirmation of a modern sensibility, combining the highest standards of quality and craftsmanship with a love of detail and comfort. Stylistically, the Grandera collection can be combined with a wide range of bathroom furnishings, with the added flexibility of two colors – chrome and chrome/gold. Thanks to GROHE StarLight® technology, not only will the fittings retain their shine in the long-term, but they are also extremely resistant to dirt and scratches.
The innovative GROHE SmartControl Concealed technology were developed to provide perfect ease of shower operation as it lets you choose your preferred spray pattern and adjust the water flow as desired. Operation is simple and easy for all the family - including children.
GROHE Blue Home
The GROHE Blue Home is a water system that also perfectly meets the needs of the modern home. It combines a tap with a cooler and an integrated filter and carbonator to deliver perfectly chilled still, medium or sparkling water directly from the tap. Thanks to its slim design it can even be fitted into small spaces. Compared to premium bottled water GROHE Blue Home cuts drinking water costs by up to 60 percent, while total carbon emissions are reduced by about 80 percent compared to bottled water.
Source: Memac Ogilvy Public Relations