Colors: Orange Color

Pirelli has joined forces with IXOOST, an Italian firm from Modena that specialises in high-end car audio, to create a new sound experience inspired by motorsport. The result is an exclusive hi-fi system that includes a cutting-edge Bluetooth™ speaker within a replica Wind Tunnel Tyre: made by Pirelli for Formula 1™ Teams to conduct aerodynamic testing.

The Audi A8 is the most innovative model of the year 2018 and Audi is the most innovative premium brand in the “Autonomous driving and safety” category. The “Center of Automotive Management” and consulting firm PricewaterhouseCoopers AG, who together present the “Automotive Innovations Award,” reached this verdict.