Alongside a superb line-up of the British brand’s newest luxury models, Jaguar Land Rover will bring its latest branded merchandise to the Dubai International Motor Show (DIMS). Motoring enthusiasts will be able to purchase directly from the automaker’s stand and take home an item that exudes the same uncompromising style and quality the Jaguar and Land Rover names epitomise.

Visitors will have a rich choice of apparel and lifestyle accessories from two new Land Rover collections. The ‘Land Rover 2020 Collection’ and the ‘Above and Beyond Collection’ each offer distinctive Land Rover lifestyle attire, while providing a nod to the capable New Land Rover Defender. Visitors will also be able to purchase from the ‘Jaguar Heritage Collection 2020’, which presents the brand’s iconic design translated into apparel and lifestyle accessories. Joining it will be the ‘Jaguar 2020 Collection’, offering a host of products crafted through the pursuit of perfection and accentuated by details.

The LEGO Technic NEW Land Rover Defender

The new LEGO Technic Land Rover Defender is an automotive icon you can build at home. Developed in partnership with Land Rover the 2,573-piece model combines the boundless creativity of LEGO with New Defender’s instantly recognisable silhouette and unrivalled capability. The LEGO Technic vehicle includes realistic elements and functions, such as authentic body panels and rims, four-wheel drive with three differentials, fully independent suspension, a working winch and LEGO Technic’s most sophisticated gearbox yet.

The LEGO Technic Land Rover Defender is priced at AED 899.

The Above and Beyond Collection

Inspired by the durability and capability of the New Defender, the Above and Beyond Collection presents a range of outdoor performance clothing and technical equipment for the most avid of explorers. Including men’s and women’s wear, the range incorporates 50 years of Musto heritage into world-leading performance clothing.

Discover the innovative Welded Thermo Jacket with a RECCO integrated reflective antenna to help locate adventurers when out in difficult terrain. As a further practical touch, the jacket also features PrimaLoft Aerogel-lined pockets that help keep mobile phones charged for longer.

With YKK Quickburst zip technology, the Rodinia Hybrid jacket transforms itself into a gilet in seconds for ultimate versatility. The jacket also features PrimaLoft Black Eco insulation - a lightweight alternative to other forms of insulation that ensures warmth and comfort without compromising on flexibility.

Accessory enthusiasts can also get hold of the Above and Beyond pen – Land Rover’s pen engineered to go to extremes. Crafted from aircraft-grade aluminium, the product is waterproof, freezeproof, and heat-resistant. It even has the power to write underwater, through grease, and in outer space.

Land Rover 2020 Collection

Distinctive and well-crafted, each piece of apparel and accessory in the 2020 collection is made for those exploring or escaping the city. Reflecting the all-terrain spirit of Land Rover, the menswear collection offers unrivalled versatility, while the women’s collection presents effortlessly stylish options now enhanced with smart thermal technology.

Jaguar Heritage Collection 2020

A special collection highlighting the legacy of the brand, the Jaguar Heritage collection pays homage to Jaguar’s influential, iconic, and sophisticated design history. The Motor Show guests will discover classic items such as the men’s heritage leather jacket and the Jaguar heritage watch that both pay tribute to a true legend of its time; the Jaguar Mark II luxury sports saloon.

Jaguar 2020 Collection

Epitomising the quintessential British lifestyle is the Jaguar 2020 Collection, which presents apparel and accessorie       s characterised by the brand’s synonymous attention to detail and pursuit for perfection. Men and women will each find apparel and accessories that boldly echo Jaguar’s hallmark design and iconic lines.

Source: Memac Ogilvy

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