The All-New 2020 Hyundai Sonata and Le Fil Rouge concept have been recognized as finalists at the 2019 International Design Excellence Awards® (IDEA) by the Industrial Designers Society of America (IDSA) for their bold and artful design innovations. IDEA honors design excellence that improves quality of life and pushes conceptual and engineering boundaries in categories such as Automotive and Transportation, Design Strategy, Consumer Technology, Environments and more.
“It's a great honor to be named finalists at this prestigious award. Our ultimate goal is to go beyond pure aesthetics, perhaps even beyond design,” said SangYup Lee, the Senior Vice President and Head of Hyundai Global Design Center. “Employing Hyundai Motor’s new design philosophy ‘Sensuous Sportiness,’ Hyundai Sonata and the Le Fil Rouge concept reflect our goal by creating vehicles with a heightened emotional value and desirability.”
The 2020 Sonata is a celebration of the four-door coupe. It has a distinct tension on the side that harmoniously blends crisply layered body lines and the vehicle’s aerodynamic frame. Concave and convex forms are also carefully orchestrated to highlight its voluptuous fastback character. Another attractive feature is Sonata’s athletic ambience created by a wide, long and layered hood, low-hanging stance and sleek roofline. Boasting a high-powered look, the 2020 Sonata has an average height (including the deck lid) nearly an inch lower than any of its predecessors.’ The ultra-wide rear taillight adds to the Sonata’s sporty character.
Le Fil Rouge concept is a reinterpretation of Hyundai’s sporty design spirit that was first introduced in the 1974 Hyundai Coupe Concept Car by famous Italian car designer Giorgetto Giugiaro. Exemplifying the “sensuous sportiness,” Le Fil Rouge harmonizes the four design elements of proportion, architecture, styling and technology, simultaneously combining aesthetics and function.
The concept has enabled Hyundai designers to create proportionally sound, aesthetically appealing and functionally progressive vehicles. A Le Fil Rouge concept car exudes unique proportions forged by a long wheelbase, large wheels and short overhangs. A balanced dash-to-axle ratio -- the distance from the dashboard to the front axle -- allows a comfortable driving position, while a teardrop roofline completes its fluid, dynamic look.
“We are creating a variety of charismatic characters for each segment to make Hyundai Motor the most beloved brand in the automotive industry,” added SangYup Lee. “Hyundai Motor will continue to develop and offer more distinctive and creative designs.”
IDEA is a premier international design competition that recognizes and promotes design excellence across a wide array of industries and disciplines. Organized annually by the Industrial Designers Society of America, submissions are judged according to criteria such as Design Innovation, Benefit to the User, Benefit to the Client, Benefit to Society and Appropriate Aesthetics.
Source: Cicero and Bernay