Color makes the world a more vibrant, visually exciting place, but it also plays a role in human communication and psychology. The emotional response people have to color can influence what clothes they wear and what foods they eat.
It can also boost mood, creativity and confidence. In fact, it can impact almost everything that we do. Our brains react to color subconsciously which is why it evokes an emotional, rather than a rational, response. Our emotional well-being can depend on the color seen and it is the combination of colors that trigger powerful responses.
HONOR, the leading smartphone e-brand, understands that color is not just a thing that you see, but something that you feel – and this insight is paramount to the distinctive design and performance of the new smartphone. Weaving the science, physiological and neurological impact that colors have on us, HONOR believes we can tap into their powerful and life enhancing benefits, to project a positive image, create the ultimate first impression, feel confident, boost our immune systems and bring joy into our lives and those around us.
HONOR 20 PRO explores the wonder of color and light play to achieve depth of color, pushing the boundaries of smartphone design in a multidimensional 3D design – namely the cutting-edge, Dynamic Holographic design first unveiled in HONOR 20 Series making it the most good-looking pick on the market.
Tailored for younger and bolder consumers, HONOR 20 PRO’s charming design highlights the brand’s youthful spirit, love for a colorful and vibrant lifestyle, and celebrates HONOR’s mission to bring the premium smartphone experience to users around the world. Featuring a gorgeous dew-drop notch, the HONOR 20 PRO pushes the screen-to-body ratio beyond 91.7%, creating an immersive viewing experience with its 6.26” FullView HD screen and the 3D curved body design, with rounded corners, fits comfortably in the palm of the hand.
HONOR wants to enable their target youth audience to harness the benefits that color can give them in their everyday lives. To explore our relationship with color, HONOR commissioned a study called the HONOR 20 Color Report in the fashion capitals – London and Milan for global markets to get inspired. The findings revealed that people do believe the colors they see and wear impact their mood. Through this research, HONOR highlights the need for vibrancy and color via social media to project not only their personalities but their messages too.
Coated in an impressive Phantom Blue and Phantom Black, the color layer of HONOR 20 PRO is combined with the glass and depth layer in a vacuum environment under the precise control of temperature and pressure. The outcome is a depth-inducing optical effect that makes the HONOR 20 PRO stand out from its predecessors and industry peers alike.
Now everyone can enjoy the colors of their world and “Capture Wonder” with this professional-grade camera - a 24MP triple-lens camera, equipped with a 120° ultra-wide-angle lens - that lets users capture the bigger world in greater detail both day and night. It also has an industry-leading 32MP front camera and AI backlighting imaging technology that makes users the selfie master.
Source: Hill+Knowlton Strategies