INFINITI will bring a daring electrified performance concept car to the 2018 Pebble Beach Concours d’Elegance.
Signaling the performance intent of INFINITI’s plans for electrification, the concept is the first project to come to fruition under the direction of Karim Habib, INFINITI’s new executive design director, and his teams in Japan, UK and US. The striking concept will provide a window into the brand’s desire to deliver driving joy and thrilling performance from electrified powertrains.
INFINITI has a track record for delivering daring concepts having revealed Prototype 9, a retro e-roadster inspired by open-wheel grand prix cars of the 1940s, at Pebble Beach in 2017. The continuation of an electrified performance theme underlines the announcement in January this year that INFINITI will be electrified from 2021.
“Our new concept provides clues to where the INFINITI brand is heading. For us, electrification means performance – our electrified cars will be powerful, efficient, and fun to drive, and the new concept is a physical representation of our electrified performance future.”
Karim Habib, INFINITI Executive Design Director
INFINITI’s new concept will be revealed at Pebble Beach on 23 August 2018.
Source: Four Communications