The company that invented the copier, laser printing and print-on-demand is launching another first in the world of print – a high speed, six station color press to its Middle Eastern partners and customers. State of art press combines four-color printing with up to two specialty dry inks in one printing pass. The Xerox Iridesse™ Production Press is the only digital press that can print metallic gold or silver dry ink, CMYK and clear dry ink in a single pass, giving print providers an immediate competitive edge in the growing digital print enhancement market.

“This launch is very important to our regional success as we believe this production press will be very well received by our partners and customers in the Middle East. Iridesse can do things no other digital production press can do, but it’s what it can do for our customers that’s most important,” said Pui Chi Li, Head of Marketing for the Middle East and Africa Operations, Xerox. “Xerox created the press to produce these special effects and digital enhancements cost effectively and in a simplified workflow, so our customers and channel can seize the market opportunity and grow their businesses.”

Two days event will be attended by Xerox’s partners and top customers from across the region. The launch event will be dedicated to the reveal of the new product, live demonstration explaining the mechanics, key features and benefits on the day one followed by a training day for Xerox’s key partners and resellers.

“Iridesse’s unmatched capabilities, workflow automation for integrating metallics and varnishes as well as run-time quality control technology are key differentiators for Xerox and can give print providers in the Middle East a competitive advantage,” said Chris Lynch, Head of Production, Xerox.

Iridesse eliminates multiple presses and processes usually required for print embellishments, increasing capacity and profits for customers. Digital print enhancement can result in a rapid return on investment as print service providers’ profit margins on such embellishments can be as high as 50 to 400 percent1.

With two inline specialty dry ink stations, customers can create lucrative applications with spot colors, metallic and mixed metallic gradients, and specialty enhancements. Gold and silver dry metallic inks can be used on their own or layered under or over CMYK to create unique iridescent palettes. A layer of clear dry ink can be added for an extra touch of dimension or texture.

No designer, no problem

Xerox FreeFlow® Core’s pre-built workflows enable print providers to automatically and selectively transform text and graphics for printing gold and silver without editing the source documents. This simplifies enhancing existing applications with high-value embellishments.

Printing at speeds up to 120 pages per minute, the press can run stocks from 52 -400 gsm. Additional press features include:

·        The High Definition Emulsion Aggregate (HD EA) Toner process results in the optimal particle size to deliver lower gloss, smooth tints and fine detail more consistently.

·        The Xerox EX-P 6 Print Server by Fiery® enables customers to create customized workflows for metallic applications with advanced RIP capabilities and color management tools.

·        Two Dual Advanced High Capacity Feeders, Bypass and Inserter options let customers run up to eight different stocks in a single job or do production runs with a total of 12,500 sheets.

·        A variety of finishing options are available including the new Xerox Crease and Two-sided Trimmer, which creates a durable crease fold and gives booklets a premium quality edge when used with the Xerox Production Ready Booklet Maker Finisher and Xerox SquareFold Trimmer Modules.


The Iridesse Production Press is now available for order taking in the Middle East. Please check with your local sales representative for regional availability.


Source: Active (Digital. Marketing. Communications)