Pirelli has joined forces with IXOOST, an Italian firm from Modena that specialises in high-end car audio, to create a new sound experience inspired by motorsport. The result is an exclusive hi-fi system that includes a cutting-edge Bluetooth™ speaker within a replica Wind Tunnel Tyre: made by Pirelli for Formula 1™ Teams to conduct aerodynamic testing.

The wind tunnel is a vital tool for Formula 1™ Teams to study every aspect of air flow, in their unending search for optimal performance – where the tyres play a vital role as well.

And from the scale-model F1™ Wind Tunnel tyre, PIRELLI P ZERO™ sound tuned by IXOOST was born. This is a mini tyre that sets new standards of design and technology, travelling its own road when it comes to music.

The acoustic system includes a powerful amplifier with a 100-watt  digital signal processor and is equipped with a 100-millimetre midwoofer as well as a 25-millimetre silk tweeter.  The whole system is made entirely in Italy by the Modena-based firm, characterised by obsessive attention to detail, hand-crafted perfectionism, and a passion for unique products.

With the most advanced 4.0 Bluetooth™ APTX technology, PIRELLI P ZERO™ sound can connect wirelessly to smartphones and other compatible devices, enhancing the audio signal in wireless mode and ensuring the best possible playback.

PIRELLI P ZERO™ Sound is available in nine different colours that reflect those used to distinguish the different racing compounds. Thanks to its appealing shape and extremely compact dimensions (330 millimetres diameter and maximum depth of 200 millimetres) this inspiring piece of design will fit in anywhere, lending a unique and original touch to its surroundings.

The new speaker will be previewed for the first time just before the FORMULA 1 PIRELLI GRAND PRIX DE FRANCE 2018 weekend on Friday 22 June at the Chateau des Costes, Le Castellet. This stunning castle has been taken over by Pirelli to host ‘Casa Pirelli’ throughout the race, welcoming VIP guests.

PIRELLI P ZERO™ sound will also be seen in the F1 Pirelli Hot Laps garage, where it will remain for the other Hot Laps sessions during grands prix this year.


Source: MCS Action

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