Jaguar Land Rover is revealing the intelligent and connected steering wheel of the future during the inaugural Tech Fest at Central St Martins art, design and technology college in London, UK.

This steering wheel concept lives in your home and becomes your trusted companion. Sayer is the first voice-activated artificial intelligence (AI) steering wheel that will be able to carry out hundreds of tasks. Sayer could signal your membership of our on-demand service club. A club which offers either sole ownership or the option of sharing the car with others in your community.

Imagine a future of autonomous, connected and electric cars where you don’t own a single car, but instead call upon the vehicle of your choice where and when you need it. That’s a future vision Jaguar Land Rover is exploring with Sayer, the connected steering wheel that could be the only part of the car you own.

Need to be at a meeting two hours away from home by 8am tomorrow? Simply ask Sayer from the comfort of your living room and it will work out when you get up, when a car needs to autonomously arrive at your door and even advise which parts of the journey you might enjoy driving yourself.

A beautifully sculpted piece of art, like every Jaguar Land Rover product, Sayer owes its name to one of the most prominent designers from Jaguar’s past, Malcolm Sayer, who worked for the British marque between 1951 and 1970.

Explore the future with Jaguar Land Rover at Tech Fest 2017.

 

About Tech Fest 2017: Technology with Heart

‘Technology with Heart’ is the theme of Jaguar Land Rover’s inaugural Tech Fest, an event that explores the positive role technology is playing in reshaping the automotive industry and beyond.

The festival takes place at the internationally recognised Central Saint Martins art, design and technology college in London.

The event will be packed full of innovative exhibits and interactive displays that demonstrate how technology is being used to make a positive difference. Attendees can fast forward to the future and glimpse a world where cars drive themselves and vehicles are shared, not owned.

 

About Jaguar Land Rover MENA:

•         Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel- drive vehicles; and Jaguar, one of the world’s premier luxury sports saloon and sports car marques.

•         We employ nearly 40,000 people globally and support around 240,000 more through our dealerships, suppliers and local businesses. Manufacturing is centered in the UK, with additional plants in China, Brazil, India and Slovakia.

•         At Jaguar Land Rover we are driven by a desire to create class-leading products that deliver great customer experiences. The largest investor in R&D in the UK manufacturing sector, we have invested £12 billion in the last five years and in the current year alone will spend over £3 billion on new product creation and capital expenditure. Last year Jaguar Land Rover sold 487,065 vehicles in 160 countries, with more than 80 per cent of our vehicles produced in the UK being sold abroad.

•         Based in Dubai, Jaguar Land Rover MENA is responsible for the provision of region-wide support to 20 markets and their respective retailers in the Middle East and North Africa region.

•         Engineering Vehicle Testing Centre operates in Dubai, with a  dedicated Jaguar Land Rover Training Academy that is the first of its kind in the region.

•         A dedicated Jaguar Land Rover parts distribution centre is open in Jebel Ali Free Zone to service the entire region.

•         Currently employs circa 84 employees, supporting 39 dealerships across 20 markets

•         Forecasted to grow to 61 dealerships across 20 markets by 20/21, with strategic actions planned to further strengthen the regional dealer network.

 

Source: Memac Ogilvy Public Relations