American footwear brand, Steve Madden, announced today the launch of its creative and innovative campaign ‘Self-Made Dubai Edition’ that seeks to recognize the hard work, perseverance, and courage of entrepreneurs who are changing the face of their respective industries. Dubai becomes the second market to host the Steve Madden Self-Made campaign after it premiered in New York in 2016.

Inspired by Steve’s life story and successes, the campaign was initiated in New York to give back and encourage other entrepreneurs on their path to success while teaching them what it means to be self-made. The Dubai edition, which starts mid-November, has identified five dynamic entrepreneurs who have made an impact in their respective spaces in the region. The finalists who were selected after a rigorous vetting exercise include the sensational Dubai-based Lebanese singer and songwriter Hadi Sarieddine, AYM Commerce Managing Director Paul Kenny (the founder of Cobone), Yallacompare founder Jon Richardson, Filli Cafe founder Rafih Filli, and Emirati youth mentor Abdullah Al Qassab. The five finalists now become the ‘Face of Steve Madden Self-Made Dubai Campaign’.

Addressing the occasion, Steve Madden commented “I am absolutely thrilled to introduce the Self-Made campaign in the UAE. The objective behind this campaign is to create a platform where entrepreneurs can share their stories and support each other on their road to success. Being an entrepreneur, I can confidently say that entrepreneurship is not an easy journey. I have faced several roadblocks and I know how challenging it is to still stay firm to your decisions and sail through tough times.  So if my story and experiences can in any way inspire other entrepreneurs, it’s a big success for me. These five dynamic entrepreneurs from UAE have shown remarkable success in their respective industries and it’s a pleasure to have them on board. I am positive their stories will inspire other budding entrepreneurs in the region.”

As part of the campaign, Steve Madden brand will promote these five self-made entrepreneurs in the region through high profile photo shoots, in-store promotions and press coverage. Steve Madden will be celebrating these self-starters with the aim of inspiring their peers as well as other budding entrepreneurs in the region. The campaign, a first of its kind in the Middle East region, seeks to inspire young entrepreneurs to believe in themselves. It also hopes to encourage them to remain passionate even as they follow their dreams.

2018 has been a big year for Madden. In addition to the “Self Made” initiative, he has also released a documentary chronicling the rise, fall and resurrection of Madden’s brand. “Maddman: The Steve Madden Story” is an awe-inspiring documentary and is available for streaming on Netflix.


Source: Matrix PR