Al Hilal Bank launched its ‘Together for the Month of Giving’ campaign and visited Al Mudheef Special Needs Center in Abu Dhabi on Thursday.   This campaign is part of “Joud bel Khair” (Do Good) program and aims to reinforce the values of caring, tolerance and giving within the local community. Under this campaign ‘Suhour’ will be distributed each week during Ramadan at different locations in Abu Dhabi.


Speaking on the launch, Mariam Ahli, Head of Corporate Communications, Al Hilal Bank said: “Organizing this campaign is part of our social responsibility and efforts to support all groups of society, especially those who are in need of special care such as people with special needs, orphans, elderly, and workers. The first visit of Al Hilal’s fleet was to people with special needs as taking care of them is not easy and those working with them make a huge effort and are always patient, loyal and devoted. We came here to share Suhour and spend some quality time to show how much we appreciate what they do.”

“The campaign aims to strengthen the spirit of cooperation and love and embodies the values of giving and generosity within the community. At the same time, it reflects the Bank’s belief in Ramadan being the month of giving and an opportunity to get closer to God through good deeds. Al Hilal Bank, being part of this community, it is our role to give back and spread tolerance, it’s all about the community at al Hilal Bank” She added.

Fatima Al Tounaiji, Manager of Al Mudheef Center for Special needs, Zayed Higher Organization, said: “On behalf of the people residing at the Center and the supervisors, I would like to extend my gratitude to Al Hilal Bank for this gesture which brought joy to the hearts of everyone. I hope that this initiative takes place every year which has received special attention from the country’s leaders. I would like to call on other social organizations to follow the example of Al Hilal Bank.”

Al Mudheef Special Needs Center offers various services to those residing and visiting, including a comprehensive 24-hour nursing care throughout the year, in addition to other therapeutic services such as physical therapy. The center also offers social, psychological services and workshops on candles manufacturing and simple crafts, as well as internal and external activities and events for the residents of the center.

Volunteers in ‘Together for the Month of Giving’ campaign thanked Al Hilal Bank for giving them this opportunity to be part of an initiative which conveys the true meanings of humanity and induces smiles on the faces of everyone participating.”

The “Joud Bel Khair” program is based on a clear vision that aims to spread the culture of volunteering and giving back to the community and promote the spirit of sharing and solidarity during the holy month. It also aims to attract volunteers from the bank and the society in general and highlight the essential role the bank plays in humanitarian services and social causes in the country.


About Al Hilal Bank

Al Hilal Bank was founded in 2008 by the Abu Dhabi Investment Council, an investment arm of the Abu Dhabi Government, with the mission of delivering innovative and fresh banking services adhering to core Islamic values with an authorized capital of AED 4 billion. Six months after formally opening its first four branches, the bank was granted the ‘Best Customer Experience’ award at the 2008 Middle East Retail Banking Awards. Al Hilal Bank’s vision is to constantly redefine and set new standards in the Islamic banking sector. Al Hilal Bank now ranks 10th in a highly competitive UAE market shared with nearly 60 other banks and are the first Islamic bank to operate in Kazakhstan.


Source: Viola.Public Relations