Category: Corporate World

This year, from 5 - 8 May, another memorable event has been added to Eberhard & Co.’s rich programme of sponsorships in the world of vintage cars: the renowned Targa Florio, which has celebrated its 100th edition and at which the watchmaker has been the Official Timekeeper and presented a chronograph especially created for the competitors in this race.


Set up in 1906 through the enlightened genius and entrepreneurial spirit of Vincenzo Florio - a highly cultured man enamoured of his native land - the “world’s oldest and most famous” automobile race, an icon of Italy and of Sicily in particular, which has left its mark on the history of motor sports, looked proudly towards the future through a four-in-one event: Targa Florio Rally, Targa Florio Historic Rally, Targa Florio Classica and Targa Florio Historic Speed. 

It has been set to be the motor racing event of the year, bringing together extremely valuable cars, great champions, crews from the four corners of the world, collectors and enthusiasts. The history of this discipline came to life again in the very places where it was born, passing on a culture which, besides being all-Italian, is part of our global heritage. The cars and the streets which saw the feats of great drivers such as Fangio, Varzi, Nuvolari, Merzario and Vaccarella featured once again prominently in the event.

The bond between the Swiss watchmaker, which has been producing high-quality timepieces since 1887 and which has been one of the major players on the old-timers’ scene for over 20 years, and exclusive cars goes back to 1992. It is a love that has endured over time and that is constantly being enriched by innovations such as this latest addition to the fold and the decision to create a special model dedicated to the racing enthusiasts lucky enough to have the honour of taking part in this edition.  

Eberhard & Co. has come up with the Champion V Targa Florio watch to celebrate the race’s Centenary. Being a sports chronograph, it is ideal for all those who face the trials of life and their passions with pluck and determination. It has been given to all participants (1 per crew) and all competitors had the chance to purchase a second watch at a special price. Elegant, sophisticated and sporty, Champion V is a mechanical, self-winding chronograph with two counters, one for the minutes and one for the hours, where style and technology merge in a highly versatile equilibrium. The dial of the special edition Targa Florio is customised with the logo of the 100th edition and its style and colours are evocative of motor races. Waterproof at 50 m, it has a 42.80 mm steel caseback with convex sapphire glass, a caseback fixed with 6 screws and enhanced by polished satin finishes, a steel bezel with a circular aluminium insert that has been treated with anodic oxidation and it comes with a leather strap with a customised “E&Co.” buckle.

Besides the race participants, some Champion V Targa Florio chronographs has also been given to selected celebrities that have accepted the invitation to be present at the anniversary.

“We are pleased to celebrate 100 glorious editions with the Targa Florio”, declared Mario Peserico – General Manager of Eberhard & Co.  “The perfect union between the world of vintage cars and our watches is traditionally represented by the Tazio Nuvolari collection, but in this case, due to the exceptional nature of the event, we decided to do something special and to match a different model to this race, a more sporty model with the evocative name Champion V, dedicating it to all past, present and future champions taking part in the race.”

The Targa Florio Classic winners  are Giovanni Moceri and Daniele Bonetti on  FIAT 508 C (1939), followed by Andrea Vesco and Andrea Guerini on FIAT 508 S BALILLA SPORT (1934). Mario Passanante and Anna Maria Pisciotta ranked third on their FIAT 1100 103 E/ 1955 and on the fourth position we find Francesco and Giuseppe Di Pietra on FIAT 508 C (1938), the two pilots of the Classicteam Eberhard, the scuderia that the Maison supports  in all the vintage car races and exhibitions.

Special Edition for the 100th Anniversary of Targa Florio

Technical features

Reference:                                  31063.1 TF

Movement:                                 calibre ETA 7750, mechanical chronograph with automatic winding, 2 counters: 30 minutes and 12. Date at 4 o’clock.


Case:                                            steel

Diameter of the case:              42,80 mm.                                               

Thickness of the case:               14,45 mm.

Case-back:                                 with satin centre zone and satin external circular zone,

                                                      Polished, locked by 6 screws. Personalised with

                                                      engravings dedicated to the 100th anniversary of Targa


Strap attachment:                     21.00 mm.

Water-resistance:                       50 m.

Crown:                                         steel, screw-in, personalised “E”

Bezel:                                            steel, with circular ring in aluminium coloured by

                                                      iodine oxidation (eloxage) showing the hours scale

Glass:                                            sapphire, convex, anti-reflective on the inferior side

Dials:                                             white with white counters, ruthenium counters

                                                      profile and flange in black colour. Personalised with the Targa Florio logo at 9 o’clock

                                                       Counters with snailed finish.

Indexes : rhodium-plated, ruthenium, luminescent  (C1).                                                  

Hands:                                          baton-shaped, satin, luminescent (C1).

                                                      Central seconds hand in red                                            

Strap:                                            leather strap, with personalised buckle “E&C”

Bracelet:                                      steel , Chablis (upon request)


Source: BIZ COM – for PRoactive communications